Friday, December 24, 2010

Updated Store Hours

Starting on December 26th, the building will revert back to normal store hours. BABY SF on 2F will have the following hours:

Monday - Saturday: 12pm - 7pm
Sunday: 12pm - 6pm

We are closed on Christmas and New Year's Day.

Novelty Fair - Usakumya Puppet


Usakumya Puppet Care Guide

1. Limit exposure to twilight.
2. No sugary drinks (in case of spillage).
3. No sweets after noon.

Usakumya Puppets have finally arrived in San Francisco!

Receive one (1) with a qualifying purchase
of $350 or more (excluding tax).

*Sale items and lucky packs are excluded from this novelty fair.
*Limit one per customer.

Happy Holidays!

We hope everyone is having a wonderful holiday this season!

To add a little more cheer, we will be having an after Christmas
sale starting on December 26th, 2010 until January 9th, 2011.

Anything 30% OFF → 50% OFF

*Items currently 20% OFF & 50% OFF will remain the same.
Please check the price tag.

Sale items will qualify for our
Mini Sophie-chan & Letter Set novelty fair.
(Free with purchases of $75 or more)

No word on lucky packs yet, but we will update here as soon as information is made available ♪

Monday, December 20, 2010

Reservations for "Dance of the Black Cats"

We are now accepting reservations for A/P's Dance of the Black Cat Series!

The Black Cats have been dancing across the 88 keys,
and left mischievous little paw prints while playing a jaunty tune ♪

One by one, phantom musicians join in
on wind instruments and a violin.

 Dance of the Black Cats

107P203 Dance of the Black Cats JSK I - $292
107P204 Dance of the Black Cats JSK II - $280
107P503 Dance of the Black Cats SK - $186
107P903 Dance of the Black Cats Violin Necklace - $70
(pink gold, antique gold, or matte black)

There will also be a matching Ribbon Barrette and Lesson Bag available for this series. Please look forward to it! More details available here...

Sunday, December 19, 2010

Reservations for "Kurage Hime" (Princess Jellyfish)

We are accepting reservations from the following new series:

Kurage Hime
(Princess Jellyfish)

135★201 Jellyfish Baby JSK (pink) - $222
135★301 Jellyfish Princess Dress (white) - $648
135★907 Jellyfish Bonnet (white) - $150
135★908 Jellyfish Baby Grosgrain Ribbon Headbow (pink) - $42

107P201 Kuranosuke Stripe JSK (black x white) - $280*
107P501 Kuranosuke Balloon Skirt (black) - $174*
107P602 Kuranosuke Pants (black/ladies' or men's size) - $150
107P901 Kuranosuke Rose Headdress (black) - $70
107P902 Kuranosuke Headbow with Rose Corsage (black) - $52
107P403 Kuranosuke Stand Collar Blouse (black) - $138*
107P404 Kuranosuke Blouse with Jabot (white) - $162*
107P405 Kuranosuke Dobby Stripe Blouse
(white/ladies' or men's size) - $162

* Available in size M or L

Friday, December 17, 2010

Winter Sale 2010

Many prints from Spring/Summer 2010 are 
now 20% OFF!

We will also be passing out novelties to customers 
who purchase $100 or more, including sale items.

★Limit one (1) per customer, while supplies last!★

Tuesday, December 7, 2010

New Arrivals

We just received a new shipment of items for both BABY & A/P! For BABY, we have many Cinderella Jewelry items, Usakumya-chan rucksack, shoes, head items, and more♪ For A/P, we have the TAROT CARD & Vampire Forest series, shoes, hats, and more★

Please read after the jump for a list of the new items~

Friday, December 3, 2010

Build A Happy Pack!

In celebration of International Lolita Day on December 4th, we will start selling happy packs! For $35 +tax, you will be able to build your own by choosing from a selection of items.

Each pack will include the following:

1. One (1) bonnet
(from BABY's Pony and Sweet Dream, Lovely Sweet Room, Jewel Tree Bouquet, or A/P's Victorian Card)

2. One (1) pair of socks

3. One (1) stationery set

Supplies are limited, so you if you have your heart set on a specific combination, we suggest you come early!♪   

New Store Hours: Dec. 4th - Dec. 31st

NEW PEOPLE 2F has new store hours:

Monday - Saturday: 12:00pm - 8:00pm
Sunday: 12:00pm - 7:00pm

(NEW PEOPLE Building will close at 6pm on 12/24 & 12/31)

NEW PEOPLE is closed on Christmas, & New Years.

Wednesday, November 24, 2010

Black Friday 3-Day Sale: Nov. 26 - Nov. 28

All items previously marked 20-50% off are ALL 50% OFF! 

This sale will start Friday, November 26th at 12pm & end Sunday, November 28th at 6pm. Once the sale is over, all items will return to their previous prices.

BABY SF will also have a novelty fair goody bag for customers who purchase $150 or more non-sale and/or sale items during this 3-Day sale! Quantities are limited, so stop on by soon. Novelty limited to one per customer per day ★★★

Tuesday, November 23, 2010

New Store Hours: Nov. 23 - Dec. 3

NEW PEOPLE 2F has new store hours:

Monday - Saturday: 12:00pm - 7:00pm
Sunday: 12:00pm - 6:00pm

(NEW PEOPLE Building will close at 6pm on 11/24)

NEW PEOPLE is closed on Thanksgiving, Christmas, & New Years.

Friday, November 19, 2010

Novelty Fair

This Saturday & Sunday (11/20 & 11/21),
we will have a 2-Day Accessory Novelty Fair!

Customers who spend $100 or more will receive a cute accessory. Quantities are limited, and novelties are limited to one per customer. Sale items are excluded from purchase total.

We are also giving away Winter 2010 Collection Catalogs to customers who purchase $35 or more. The purchase total must be $135 or more to receive both novelties.

♥ BABY, the Stars Shine Bright ♥

★ Alice and the Pirates ★

The weather forecast predicts rainy days through Sunday, so we will also be using our Rainy Day bags for purchases over $200!

We hope to see many of you this weekend ★

Monday, November 8, 2010

♥ Friendly Usakumya Creamy Quartet ♥

We will start accepting reservations for BABY's Friendly Usakumya Creamy Quartet series on Friday, November 12th! This release will feature the same Friendly Bears from last year: Judy, Sophie, and Lillian.

Judy taps her tenor drum.
Sophie plays her baby grand.
Lillian toots her trumpet.
Usakumya's tambourine completes the band.

134★297 Friendly Usakumya Creamy Quartet Judy JSK - $280
134★298 Friendly Usakumya Creamy Quartet Sophie JSK - $280

♥ Other Creamy Quartet Colors ♥

More item previews available after the jump. Please check here for more details!

★ Carousel Applique Series ★

We will start accepting reservations for A/P's newest release, Carousel Applique, on Thursday, November 11th! (We are open on Veteran's Day) This series features a solitary carousel horse on display underneath a circus tent surrounded by twinkling lights and roses in full bloom. All items will feature a velveteen base or trim.

106P233 Carousel Applique JSK I - $304
106P234 Carousel Applique JSK II - $304
106P037 Carousel Applique Velveteen Headbow - $48
106P039 Carousel Applique Tote Bag - $92

★ Carousel Applique Colors ★

 Please check here for more detail shots of each item!

Sunday, November 7, 2010

Meet A/P Designer, Miki Nohmoto!

Before heading off to PMX this weekend, A/P Designer Miki Nohmoto, will be stopping by BABY SF on Tuesday, November 9th between 4-6pm! The store will be closed off to the public at this time.

The first 40 customers who spend $30 or more on Tuesday will be able to meet Ms. Nohmoto and receive a special present ♪ We will be verifying receipts in lieu of ticketing for the event.

This will be the perfect chance for those who can't make it down to Pasadena. Don't miss out! ★

Saturday, October 30, 2010

New Arrivals

We just received a new shipment! For BABY, we received more items from the Le lac des Cygnes series, many accessories and new shoes. For A/P, we have Queen's Coach items and many other must-haves. 

For more details on which items we have, please see after the jump.

Friday, October 15, 2010

New Arrivals

We have just received a new shipment with a number of new series including Aristo Kitty's Invitation, Le Lac des Cygnes, and bags and accessories from Queen's Coach.  We also have many new socks, headbows, and jewelry.

For a full list of our new stock, please follow the jump!

Usakumya-chan's Day Out!

Take a stroll with Usakumya-chan in our brand new series devoted to Baby's mascot! Reservations for this series start today♪

134★295 Take A Walk With Usakumya-chan JSK
$304: pink, red, & black

134★335 Take A Walk With Usakumya-chan OP
$494: ivory, pink, sax, & black

134★0021 Take A Walk With Usakumya-chan Heart Bag
$210: off white, pink, & black

134★0022 Take A Walk With Usakumya-chan Lesson Bag
$138: ofw & blk

More information regarding sizing and details can be found here.

Tuesday, October 5, 2010

♥ Cinderella Jewelry Series ♥

We will start accepting reservations for BABY's newest fairy tale print this Thursday, October 7th!

In BABY's newest rendition of Cinderella's tale, she is dripping with pearls and diamonds. Each portrait paints a scene from this age-old story. You can find her dancing with the prince, fleeing down the stairs as the clock strikes midnight, and fitting the shoe that seals the royal couple's fate. The "Cinderella Jewelry" series would not be complete without a matching set of accessories fit for a princess.

134☆339 Cinderella Jewelry Princess OP - $444
134☆292 Cinderella Jewelry JSK I - $280
134☆291 Cinderella Jewelry JSK II - $280
134☆529 Cinderella Jewelry SK - $186
134☆860 Cinderella Jewelry Ribbon Headbow - $50

134☆0002 Cinderella Jewelry Necklace - $56
134☆0003 Cinderella Jewelry Hairpin - $46
134☆0004 Cinderella Jewelry Clip-on Earrings - $30
134☆0005 Cinderella Jewelry Pierced Earrings - $30
134☆0006 Cinderella Jewelry Pearl Choker - $70

♥ Cinderella Jewelry Colors ♥
(black color sample currently unavailable)

More details about styles and sizing can be found here.

☆Vampire Forest Series☆

On the heels of last year's must-have series, A/P has created a sequel to "Vampire Requiem" in this fall's "Vampire Forest" series. As the saga continues, the vampire nobleman has absconded his fair maiden to his castle lair just beyond the forest. But what happens after the wining and dining? 

106P228 Vampire Forest Elisabeth JSK - $328
106P229 Vampire Forest Carmilla JSK - $292
106P230 Vampire Forest Prima Donna JSK - $292
106P519 Vampire Forest Bustle SK - $186
106P034 Vampire Forest Prima Donna Headbow - $44
106P031 Vampire Forest Over Knee Socks - $26

☆ Vampire Forest Colors ☆

We are currently accepting reservations for this series
More details about styles and sizing can be found here.


A/P is dabbling in the occult this fall. Care to have your fortune told? A/P's new "TAROT CARD" series features detailed illustrations of the Major Arcana (such as Star, Moon, Tower, Wheel of Fortune, Judgement & Emperor) entwined in rosebud vines. We are currently accepting reservations for this series★

106P224 TAROT CARD JSK I - $256
106P225 TAROT CARD JSK II - $256
106P517 TAROT CARD SK - $150
106P337 TAROT CARD Vest - $186
106P619 TAROT CARD Pants - $162
106P988 TAROT CARD Ribbon Headbow - $50
106P017 TAROT CARD Boston Bag - $150

★ TAROT CARD Colors ★

More details about styles and sizing can be found here.

Usakumya-chan Re-release!

By popular demand, the Usakumya-chan Rucksack Bag will be re-released this fall!♪ You can also make a reservation at BABY SF★

134★836 Usakumya Rucksack
$174: white

134★853 Usakumya Rucksack Mini Mini
$38: white, pink, & black

A/W 2010 Coat Collection

A/W 2010 Coat Collection are now available for reservation.

BABY, the Stars Shine Bright:

134★323 Velveteen Royal Little Princess Coat - $410:
bordeaux, green, navy, & black
134★328 BABY Logo Embroidered Milky Coat - $444:
off white, pink, red, & black
134★330 Rose d'Autriche Princess Coat - $468: iv, p, & bl
134★331 Miroir Lilly Coat - $432: p, gray, br, & bl
134★334 BABY Logo Fur Jacket - $232: ofw & bl

Alice and the Pirates:

106P338 A/P Logo Fur Jacket - $232: off white & black
106P340 Jizelia Coat - $422: bordeaux, green, & black
106P341 Melty Fur Coat - $444: ivory, wine, & black
106P342 Wilhelm Coat - $456: ladies'/black & men's/black

 More details about each style can be found here.

Thursday, September 23, 2010

A/P New Prints - Sneak Peek!

We have fabric samples of two new Alice and the Pirates prints that were unveiled at our ice cream social, "Epicurean Delights."

We have all four colors of the Tarot Card print (currently up for reservation), as well as this year's, "sequel" to 2009's Vampire Requiem print: Vampire Forest.

For anyone who was unable to make it to Epicurean Delights, we currently have them on display in the Alice and the Pirates section of the store.  Come in and check them out!

Wednesday, September 15, 2010

L-size Gloomy T-Shirts

We are happy to announce that we now have L-sized T-shirts from the Gluttonous (Sweets Ver.) series, available only at the SF store.

They are available in both white and black and are $70+ tax.
These cutsews go to a 100+cm bust and are also cut 10cm longer than the M size.

M-size pictured

In addition to having some sold out items from previous collaborations (including the Gloomy apron and bonnet set), we even received some Harajuku limited T-shirts from the second series.

Remember, customers who spend $100 or over in Gloomy x BABY collaboration goods will get a custom illustration drawn for them by our special guest, Mori Chack!

Tuesday, September 14, 2010


The whole building is abuzz with excitement for the festivities this Saturday, 9/18! We have many things to update all of you on, so please take care and read through everything★

① Store Hours: 11am - 8pm, for Saturday ONLY...

② This means our Lucky Pack sale will happen ONE (1) hour earlier than we had initially anticipated. We will start taking down names at 10:30am in the 1F/M area.

Our full-coordinate lucky packs* are very limited in quantity, so these packs will be ONE (1) per person only. No exceptions! We have quite a few more accessory happy packs**, so customers who purchase a full-coordinate lucky pack are welcome to buy an accessory happy pack too☆

* The Antoinette Bouquet Gobelin Set contains either M or L size boots only. Unfortunately, S and LL boots were not made available for this lucky pack. Thank you for understanding.
** Happy Packs are also limited to ONE (1) per person only.

Remember, during J-POP SUMMIT, the NEW PEOPLE Building will be very busy. So please prepare yourselves for the crowds and arrive as early as you can!

③ Tickets to "Epicurean Delights" are still available for purchase at the VIZ Cinema box office, and there will be day tickets available. Don't miss out on your chance to win exclusive prizes from BABY, and an opportunity to meet GloomyBear creator, Mori Chack! We are currently accepting questions for the Q&A session at our party, so please send them our way♪

④ We will be having a special autograph session with Mori Chack prior to "Epicurean Delights" here at our store. He will be drawing custom illustrations for customers who purchase $100 or more of Baby x Gloomy collaboration items!

There may be more updates as we're being informed of new things daily! And if you aren't already following us on Twitter, please do it soon so you won't miss out on anything important.

Saturday, September 11, 2010

New Arrivals

We just received a brand new shipment chock full of Gloomy items from all 3 collaborations, just in time for our J-POP SUMMIT event! We also have previously sold out items♪ Please check the Gloomy Collaboration page on the official Japanese website for pictures of all the items.

The first 30 people to spend $100 or more on Gloomy items will be able to attend a special autograph session with Mori Chack on 9/19 before our party☆ He will be drawing custom illustrations for each customer. More information will be given at time of purchase.

For BABY, we received the Princess Honey's Tea Salon series, Heart Scallop bags, socks, headbows, and we restocked on many sale items especially boots! For A/P, we received the rest of the St. Mephisto Cathedrale series, Queen's Coach socks, accessories and many restocked items.

The complete list is right after the jump!

Tuesday, September 7, 2010

Epicurean Delights Event Details

Sunday, 9/19 @ 6:30pm
NEW PEOPLE and BABY, THE STARS SHINE BRIGHT are pleased to announce another special event: “Epicurean Delights” Ice Cream Party as the final treat to complete J-POP SUMMIT Week!
Available at VIZ Cinema box office or online
Tickets: $65

* Service charge will be waived for tickets purchased at box office

★ Ice Cream Social Party: Catering by Ben & Jerry’s

★ Q&A with Special Guest: Mori Chack, Gloomy Bear Creator

★ Party games & prizes, including a Custom BABY Gloomy!

★ Dollfie Reservation Lottery for a Charlotte Super Dollfie

★ Sample Showcase of new designs for Winter 2010 & Spring 2011

★ Documentary premiere about BABY, THE STARS SHINE BRIGHT Designers!

Dress Code: Our theme will be “Your Sweet Self,” so please come wearing your sweetest outfits! Whether you wear candy colors or food/fruit prints, we hope you have fun choosing! We encourage attendees to wear either BABY or A/P as their main pieces. If you have any questions about your outfit, please ask the store staff prior to the event.

* Details subject to change

J-POP SUMMIT Lucky Packs!

We are happy to announce that we have another round of lucky packs for J-POP SUMMIT weekend! We will have 3 different sets!

★ Accessory Set - $50 +tax ★
Muffler, Gloves, Headbow, Ribbon Hairties, Eco Bag,
& Turtleneck Knit or Velour Drawers

★ Antoinette Gobelin Set (M-size) - $150 +tax ★
Antoinette Gobelin JSK, Boots*, & Muff

★ First Lolita Set (L & LL-size) - $100 +tax ★
Solid Color JSK, Turtleneck Knit, Heart Leopard Muff & Collar

Come in and choose your favorite ♪
Sale date is 9/18 at 12pm

*We currently have no plans to allow a queue to form;
please check back for updates*

Each customer will be limited to one (1) Lucky Pack per person. We cannot make exceptions as there will be  very limited quantities available. On the sale day, we can help you decide which pack will best suit your size and style.

The purchase price does not count towards points or novelties. No returns or exchanges after purchase. These Lucky Packs are for in-store purchase only; we cannot accept mail, phone, or online orders.

* Shoe sizes are limited to the sizes set aside for lucky packs only; boots cannot be exchanged for shoes sold separately in-store.

Tuesday, August 31, 2010

Fall/Winter 2010 Shoe Collection

New shoes will be available for reservation starting Saturday, September 4th! All shoes are available in S, M, L, & LL. (Approximately US Women's Sizes 6 - 9)

BABY, the Stars Shine Bright:

134★088 Double Cross Shoes - $162: off white, pink, red, brown, & black
134★089 Honey Cross Shoes - $174: off white, pink, red, brown, & black
134★090 Princess Drop Millefeuille Shoes - $162: ofw, p, br, & bl
134★091 Antique Ribbon Shoes - $162: ofw, p, r, br, & bl
134★092 Rosy Ballerina Shoes - $162: off white, pink, red, brown, & black
134★093 Ribbon Cork Sole Shoes - $162: off white, pink, brown, & black
134★094 Baby Belt Short Boots - $174: off white, pink, brown, & black
134★095 Classical Marievien Shoes - $162: ofw, p, r, br, & bl
134★096 Rococo Short Boots - $174: off white, pink, brown, & black
134★097 Hearty Bootie - $174: off white, pink, brown, & black

Alice and the Pirates:

106P989 A/P Clara Short Boots - $198: off white, brown, & black

More details about each style can be found here.

We also have a new poll! Please let us know what size shoe you wear by voting in the sidebar.

Monday, August 30, 2010

New Reservation Items!

Starting on Friday, September 3rd, we will start accepting reservations for BABY's latest series "Le lac des Cygnes" ☆ BABY's newest rendition of Swan Lake features sparkling velvet ballet dancers pirouetting across delicate chiffon.

134★278 Le lac des Cygnes Prima donna JSK $316
134★325 Le lac des Cygnes Odette OP $292
134★527 Le lac des Cygnes Odile SK $210
134★831 Le lac des Cygnes Velvetiene Headbow $52

The series is available in the following colors:
*the flocked velvet is sprinkled with glitter*

Please check the reservation page for more details! More information about BABY SF's reservation policy can be found here.

Sunday, August 29, 2010

Best of the Bay 2010

BABY SF has just been named "Best of the Bay 2010," 
by the editors of the San Francisco Bay Guardian!

In the shopping category, we were given the title, "Best Frills of a Lifetime."

Follow the jump for our write up from the article.

New Arrivals

We have just received a new shipment!

We received all the bags from the Gloomy Sweets Collaboration, as well as a number of new prints for Alice and the Pirates including St Mephisto Cathedrale!

For a full list of our new stock, follow the jump~

Sunday, August 8, 2010

First Year Anniversary Lucky Packs!!

And the final treat for our First Year Anniversary will be...

Lucky Packs with full coordinates inside
We are excited to carry the following variations

For BABY, we will have packs available
in SmallMedium, & Large.

For A/P, we will have both Ladies' & Men's packs.

Each customer will be limited to one (1) Lucky Pack per person. We cannot make exceptions as there will be  limited quantities available. Like other Lucky Packs we have offered in the past, we cannot reveal or give hints regarding specific content details. On the sale day, we can help you decide which pack will best suit your style and size. These Lucky Packs are for in-store purchase only; we cannot accept mail, phone, or online orders.

Our First Year Anniversary Lucky Packs will go on sale Saturday, August 14th at 12pm. Each pack is $140 +tax. The purchase price does not count towards points or novelties. The items in the packs retail for 4-5x the selling price. No returns or exchanges after purchase.

Customers are welcome to queue up
in the building's lobby area, which opens at 8 a.m.
(please do not block emergency exits or signage)

We will start taking down names & ticketing at 11am.

First Anniversary Limited Item!

We are excited to announce
BABY San Francisco's first limited item!

♪Usakumya's Sweet Time Tote Bag♪
♥ with Usakumya strap 

This item is available only at BABY's San Francisco shop, and has a very limited run.  Totes are $70 +tax, and will be available for purchase from Saturday, August 14th.

Totes are available in 5 different colors: White, Pink, Sax, Red and Black (all come with a white strap).

First Year Anniversary Novelty!!!

In celebration of our First Year Anniversary,
we will be having a number of special treats!

♪Friendly Kumya Sophie-chan 
Mini-mini Strap Fair♪

Starting Friday, August 13th you will receive our cute Sophie-chan convertible phone strap with a purchase of $125 (including tax). She has a keychain attachment so you can use her as a strap, bag charm, or keychain.

Sale items & Lucky Packs do not count towards minimum purchase price.
One strap per customer.