Sunday, August 1, 2021

♬ʕ ノ•ᴥ•ʔノ♫ Store Re-opening ♩ New Items ♫ヽʕ•ᴥ•ʔノ♬

Thank you for your continued support during our limited store opening! 

♫¸.•¨`♬ʕ ノ•ᴥ•ʔノ♫ヽʕ•ᴥ•ʔノ♩ヽʕ •ᴥ•ʔノ♬*`.♫

Starting Sunday, August 1st,
BABY SF will be open for appointments,
and walk-ins on a waitlist basis.

12:00 - 5:00pm (WED - SUN)

We look forward to your next visit!

Please read after the jump for appointment details...

♫¸.•¨`♬ʕ ノ•ᴥ•ʔノ♫ヽʕ•ᴥ•ʔノ♩ヽʕ •ᴥ•ʔノ♬*`.♫ 

Our online shop will update with new items
on Sunday, August 1st at 6: 00 PM PDT!

❃.✮:▹ ◃:✮.❃

Free domestic shipping over $400.


Due to limited staffing and building restrictions,
all orders will experience a delay in shipping time. 
Customers may still select local pick-up for online orders; appointment/walk-in details below.

Baby, the Stars Shine Bright


Alice and the Pirates


♫¸.•¨`♬ʕ ノ•ᴥ•ʔノ♫ヽʕ•ᴥ•ʔノ♩ヽʕ •ᴥ•ʔノ♬*`.♫

Our summer pre-sale will start
on Sunday, August 1st at 6 : 00 PM PDT!

Select items will be 40-50% off!

♫¸.•¨`♬ʕ ノ•ᴥ•ʔノ♫ヽʕ•ᴥ•ʔノ♩ヽʕ •ᴥ•ʔノ♬*`.♫

Thank you for your support!

Make an Appointment:
Dates: WED - SUN (MON - TUE closed) 
Time Slots (45min): 12:00pm / 1:00pm / 3:00pm / 4:00pm
Party Size: 1-4 people per appointment

We are currently taking appointments through August 31st, 2021 (more dates TBA). 
To make an appointment, click here:
(walk-in customers may join your time slot based on capacity limitations)

Join Our Walk-in Waitlist:
Dates: FRI - SUN (MON - THU unavailable)
Time Slots (30min): 3:00pm - 4:30pm, based on availability and waitlist length
Party Size: 1-6 people per party

The walk-in waitlist will be open concurrently with our appointment system.
To join our waitlist, click here:

During your visit:
  • When you arrive at the NEW PEOPLE Building:
    • WED: call us at 415-525-8686 and shop staff will come down to escort you up to the store.
    • THU - SUN: walk upstairs to 2F; if you need to use the elevator, please give us a call, and we will bring you up.
  • You must wear a face mask when you enter the building and while you are in our store.
  • Temperature checks will be conducted upon entry into the store, if you have not been vaccinated.
  • Please observe the appointment/walk-in time and only shop during your allotted time. Multiple appointments scheduled for a single day may be canceled at our discretion. Customers may join the walk-in waitlist for additional shopping time.
  • Call us at 415-525-8686 to let us know if you are running late or need to cancel your appointment. If you are over 30min late, your appointment will need to be rescheduled.
By making an appointment, you agree to the following policies:
  1. Any person in your party not wearing a mask will be refused entry for the safety of staff and other customers in the building.
  2. If you are feeling unwell, we can reschedule your appointment.
  3. You must maintain a physical distance of 6 feet between yourself, staff, and other guests in the building as much as possible.
  4. Fitting rooms are still closed. However, the following items can be tried on:
    • Head Items
    • Accessories
    • Knits & Outerwear
    • Shoes
  5. We currently do not offer curbside pick-up. If you would like to pay ahead, we can send you an invoice.
  6. We accept the following payment methods: Credit Card/Paypal/Shopify Invoice. We will not accept cash payments at this time.
  7. If you need to collect stamps or redeem stamp cards, please let us know when making your appointment. Stamp cards that expire(d) between 3/17/2020 - 2/9/2021 will be valid for redemption through 8/31/2021.
  8. We reserve the right to refuse service.
If you have any questions or concerns, please email us at