Sunday, April 18, 2021

〰ฺ・:*:・✿ฺ Cherry Blossom Specials ✿ฺ ஐ〰・:*:

Cherry Blossom Festival is going virtual this year, and so are we!

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Check out all of our updates and special deals after the jump!

Our online shop will update with new items
on Sunday, April 18th at 6 : 00 PM PDT!

❃.✮:▹ ◃:✮.❃


Baby, the Stars Shine Bright

Alice and the Pirates

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Our Spring Sale will start on
Sunday, April 18th at 6 : 00 PM PDT!

Use code SAKURA40 at checkout to receive 40% off select items!

50% off select shoes!
(no code needed)

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Special Dresses

$1000 +tax

$810 +tax

$254 +tax

$334 +tax

$262 +tax

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Happy Packs


4~5 random items total (2 or more are clothing items)

• Jumperskirt OR Onepiece Dress from BABY or A/P
• Other small items like headpiece, socks, and accessories


5 random items total (not a coordinated set)

• BABY Original Print Jumperskirt
• A/P Original Print Jumperskirt
• Head Item
• Can Badge
• Accessory

Happy Pack Guidelines
  • Orders that include more than one (1) happy pack are subject to cancellation without notice.
  • All happy packs are shipped individually and cannot be combined with other items, including other lucky packs. If your happy pack is ordered with other items, your entire order will be canceled. Please place a separate order for additional items.
  • Happy packs DO NOT qualify for novelty fairs.
  • ALL SALES ARE FINAL for happy packs; we cannot accept returns or exchanges for any reason.
  • Once happy packs have run out, we cannot make one for you from items in the store.
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Original Postcard Novelty Fair
Free postcard with any purchase!
Supplies are limited; limit 1 per order.

Original Print Postcard and Pin Set Novelty Fair

Spend $30+ on original price items and receive a BABY and Pirates novelty pin set with original print design postcard (limit 1 set per customer) 
Strawberry Loves Chocolate Postcard
Oath of Rose~Rondo of Love and Betrayal~ Postcard

A/P Original Print Mask Novelty Fair

(designs may differ from photo)

Spend $150+ on original price items and receive an A/P original print mask!

Novelty Fair Guidelines
  • Must mention "NOVELTY" in the order note upon checkout; color preference may run out due to limited quantities.
  • Please specify which novelty you would like to receive based on purchase amount. If you do not list a specific novelty, one will be chosen for you based on availability.
  • Novelties are available on a first-come, first-basis. Limit 1 per customer.
  • Novelties can be stacked: e.g. spend $180 (excluding tax and shipping) and receive a postcard pin set and original print mask.
  • The novelty fair will end when stock runs out. 
  • Purchase must be a single transaction to qualify for novelty; no combined orders
  • Online customers can select local pick-up and book an appointment; 30-day hold policy will apply.
  • The novelty fair only apply to items we have in-stock; excludes sale items, happy packs, reservations, and shipping costs.

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Free Shipping over $400!

We offer free domestic shipping for online orders $400 or more, including reservations and sale items!

  • Qualifying online orders must be purchased through BABY SF online store only.
  • Returned packages are subject to a restocking fee and require payment for shipping before being sent again.
  • Applies to new orders starting April 20th, 2021.
*Details subject to change.

Make an Appointment:
Dates: WED - SAT (SUN - TUE closed) 
Time Slots (45min): 11:30am / 12:30pm / 1:30pm / 3:00pm / 4:00pm 
Party Size: 1-3 people per appointment 

We are currently taking appointments through May 31st, 2021 (more dates TBA). 
To make an appointment, click here:

During your visit:
  • When you arrive at the NEW PEOPLE Building, call us at 415-525-8686 and shop staff will come down to escort you up to the store.
  • You must wear a face mask when you enter the building and while you are in our store.
  • Temperature checks will be conducted upon entry into the store.
  • Please observe the appointment time and only shop during your time slot. Multiple appointments scheduled for a single day may be canceled at our discretion.
  • Call us at 415-525-8686 to let us know if you are running late or need to cancel your appointment. If you are over 30min late, your appointment will need to be rescheduled.
By making an appointment, you agree to the following policies:
  1. Any person in your party not wearing a mask will be refused at the door for the safety of staff and other customers in the building.
  2. If you are feeling unwell, we can reschedule your appointment.
  3. You must maintain a physical distance of 6 feet between yourself, staff, and other guests in the building as much as possible.
  4. Fitting rooms are still closed. Please refrain from trying on any items.
  5. We currently do not offer curbside pick-up. If you would like to pay ahead, we can send you an invoice.
  6. We accept the following payment methods: Credit Card/Paypal/Shopify Invoice. We will not accept cash payments at this time.
  7. If you need to collect stamps or redeem stamp cards, please let us know when making your appointment.
  8. We reserve the right to refuse service.
If you have any questions or concerns, please email us at