About Us

Established in 1988, Baby, the Stars Shine Bright is a lolita fashion clothing brand founded by Akinori and Fumiyo Isobe in Tokyo, Japan. The sister brand, Alice and the Pirates, was created in 2004.  Currently, our company boasts 21 shops across Japan, with stores in both New York and San Francisco.

This is the blog for the San Francisco shop, which opened on August 15th, 2009.  We carry items from both Baby, the Stars Shine Bright and Alice and the Pirates.



In a time when one truly felt cute and elegant
like a beautiful princess,
happily dressing up in fancy frills and lace.

Our Lolita designs bear this mindset.

NEW PEOPLE Building 2F
1746 Post Street
San Francisco, CA 94115
(across the street from Benihana)
(415) 525-8686

Monday-Saturday 12noon ~ 7pm
Sunday 12noon ~ 6pm

Calls and e-mails received outside of normal business hours will be answered the following business day.