About Us

Established in 1988, Baby, the Stars Shine Bright is a lolita fashion clothing brand founded by Akinori and Fumiyo Isobe in Tokyo, Japan. The sister brand, Alice and the Pirates, was created in 2004.  Currently, our company boasts 24 shops across Japan, with flagship stores in both Paris and San Francisco.

This is the blog for the San Francisco shop, which opened on August 15th, 2009.  We carry items from both Baby, the Stars Shine Bright and Alice and the Pirates.

幼い頃、フリルやレースのついた服をきて、
お姫様になったような気分で
「かわいい」「きれい」と素直に喜べた。

そんな心を持ったロリータ少女の服。


In a time when one truly felt cute and elegant
like a beautiful princess,
happily dressing up in fancy frills and lace.

Our Lolita designs bear this mindset.


NEW PEOPLE Building 2F
1746 Post Street
San Francisco, CA 94115
(across the street from Benihana)
(415) 525-8686


STORE HOURS
Monday-Saturday 12noon ~ 7pm
Sunday 12noon ~ 6pm

Calls and e-mails received outside of normal business hours will be answered the following business day.