Black Friday 3-Day Sale: Nov. 26 - Nov. 28

All items previously marked 20-50% off are ALL 50% OFF! ♥

This sale will start Friday, November 26th at 12pm & end Sunday, November 28th at 6pm. Once the sale is over, all items will return to their previous prices.

BABY SF will also have a novelty fair goody bag for customers who purchase $150 or more non-sale and/or sale items during this 3-Day sale! Quantities are limited, so stop on by soon. Novelty limited to one per customer per day ★★★

New Store Hours: Nov. 23 - Dec. 3

NEW PEOPLE 2F has new store hours:

Monday - Saturday: 12:00pm - 7:00pm

Sunday: 12:00pm - 6:00pm

(NEW PEOPLE Building will close at 6pm on 11/24)

NEW PEOPLE is closed on Thanksgiving, Christmas, & New Years.

Novelty Fair

This Saturday & Sunday (11/20 & 11/21),

we will have a 2-Day Accessory Novelty Fair!

Customers who spend $100 or more will receive a cute accessory. Quantities are limited, and novelties are limited to one per customer. Sale items are excluded from purchase total.

We are also giving away Winter 2010 Collection Catalogs to customers who purchase $35 or more. The purchase total must be $135 or more to receive both novelties.

♥ BABY, the Stars Shine Bright ♥

★ Alice and the Pirates ★

The weather forecast predicts rainy days through Sunday, so we will also be using our Rainy Day bags for purchases over $200!

We hope to see many of you this weekend ★

♥ Friendly Usakumya Creamy Quartet ♥

We will start accepting reservations for BABY's Friendly Usakumya Creamy Quartet series on Friday, November 12th! This release will feature the same Friendly Bears from last year: Judy, Sophie, and Lillian.

Judy taps her tenor drum.

Sophie plays her baby grand.

Lillian toots her trumpet.

Usakumya's tambourine completes the band.

134★297 Friendly Usakumya Creamy Quartet Judy JSK - $280

134★298 Friendly Usakumya Creamy Quartet Sophie JSK - $280

♥ Other Creamy Quartet Colors ♥

More item previews available after the jump. Please check here for more details!

★ Carousel Applique Series ★

We will start accepting reservations for A/P's newest release, Carousel Applique, on Thursday, November 11th! (We are open on Veteran's Day) This series features a solitary carousel horse on display underneath a circus tent surrounded by twinkling lights and roses in full bloom. All items will feature a velveteen base or trim.

106P233 Carousel Applique JSK I - $304
106P234 Carousel Applique JSK II - $304
106P037 Carousel Applique Velveteen Headbow - $48
106P039 Carousel Applique Tote Bag - $92

★ Carousel Applique Colors ★

 Please check here for more detail shots of each item!

Meet A/P Designer, Miki Nohmoto!

Before heading off to PMX this weekend, A/P Designer Miki Nohmoto, will be stopping by BABY SF on Tuesday, November 9th between 4-6pm! The store will be closed off to the public at this time.

The first 40 customers who spend $30 or more on Tuesday will be able to meet Ms. Nohmoto and receive a special present ♪ We will be verifying receipts in lieu of ticketing for the event.

This will be the perfect chance for those who can't make it down to Pasadena. Don't miss out! ★